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永續共好？企業社會責任對半導體製造業關鍵人才組織認同、離職傾向之影響
SUSTAINABLE AND CO-PROSPERITY?
THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON ORGANIZATIONAL IDENTIFICATION ANDTURNOVER INTENTION OF KEY TALENTSIN THE SEMICONDUCTOR MANUFACTURING INDUSTRY
蕭婉鎔
國立暨南國際大學諮商心理與人力資源發展系教授
莊雅嵐
國立暨南國際大學終身學習與人力資源發展碩士學位學程研究生
Wan-Jung Hsiao
Professor, Department of Counseling Psychology and Human Resource Development,
National Chi Nan University
Ya-Lan Chuang
Graduate Student, Institute of Lifelong Learning and Human Resource Development,
National Chi Nan University
摘要
台灣半導體製造業近年來爆發人才荒，透過企業社會責任爭才及留才，或可成為解方。企業社會責任可分為內部及外部企業社會責任，然而並非兩者皆能使員工產生組織認同。因此，半導體製造業是否可透過強化企業社會責任，提升關鍵人才對組織認同，進而影響離職傾向為本研究欲探討問題。本研究以國內半導體製造業關鍵人才為研究對象，共計回收 205份問卷。研究結果顯示，相較於外部企業社會責任，內部企業社會責任對半導體製造業關鍵人才離職傾向具負向影響，對組織認同具正向影響；組織認同對離職傾向具負向影響，而內部企業社會責任則會透過組織認同影響離職傾向。最後本研究依據上述結果，提出管理意涵及未來研究建議。
關鍵字：企業社會責任、組織認同、離職傾向、半導體人才
ABSTRACT
Taiwan's semiconductor manufacturing industry has experienced a talent shortage in recent years. Recruiting and retaining talents through corporate social responsibility (CSR) may be the solution. CSR can be categorized into internal and external CSR, but the two do not have the same impact on employees' organizational identity. Therefore, this study aims to explore whether the semiconductor manufacturing industry can enhance organizational identity among key talents and consequently affect their turnover intention through strengthening CSR. This study focuses on key talents in the semiconductor manufacturing industry in Taiwan, and a total of 205 questionnaires responses were collected. The results show that compared to external CSR, there is a negative association between internal CSR and turnover intention among key talents in the semiconductor manufacturing industry, but shows a positive association with organizational identity. Furthermore, there is a negative association between organizational identity and turnover intention, and internal CSR influences turnover intention through organizational identity. Finally, based on the above results, this study provides management implications and suggestions for future research.
Keywords: Corporate Social Responsibility, Organization Identity, Semiconductor Talents,Turnover Identity
EXPLORING HIGHER EDUCATION STUDENTS’ SWITCHING INTENTION
TO CIRCULAR ECONOMY PRODUCTS-
A PERSPECTIVE FROM PUSH-PULL-MOORING THEORY
董亭儀
國立臺中科技大學企業管理系碩士生
趙正敏
國立臺中科技大學企業管理系教授
Ting-Yi Tung
Master student, Department of Business Administration,
National Taichung University of Science and Technology
Cheng-Min Chao
Professor, Department of Business Administration,
National Taichung University of Science and Technology
摘要
消費者越來越關注環境惡化對人們的不利影響，消費偏好逐漸從一般線性經濟產品轉向低汙染、減少廢棄物和再利用的循環經濟產品。 儘管採用循環經濟產品是促進環境永續的有效工具，但很少有研究檢視高等教育學生採用循環經濟產品轉換意圖。這項研究應用推力 拉力 維繫力框架來描述高等教育學生在一般線性經濟產品和循環經濟產品間轉換意圖的決定因素。本研究對 486位高等教育學生的數據進行結構方程模式分析。研究結果表明，推力因素（知覺環境威脅、漂綠）對轉換意圖無影響。拉力因素（環境意識、綠色自我認同）對轉換意圖產生正向影響。
此外，慣性不僅對轉換意圖有直接影響，而且還在知覺環境威脅和轉換意圖、綠色自我認同和轉換意圖間產生干擾效果。這種理解有助於企業管理者制定能透過循環經濟產品有效留住消費者的策略。
關鍵字：循環經濟產品、知覺環境威脅、漂綠、綠色自我認同、推力 拉力 維繫力
ABSTRACT
Consumers have become increasingly concerned about the adverse impacts of environmental degradation. Consequently, their consumption patterns are gradually shifting from products that are manufactured using the traditional linear economy model to those made using the circular economy model. Products made using the circular economy model feature reduced pollution, waste, and follow reuse principles. Although the adoption of circular economy is an effective tool for promoting environmental sustainability, only a few studies have examined the switching intentions of higher-education students to adopt circular economy products. This study aimed to apply the push-pull-mooring (PPM) framework to delineate the determinants of higher education students' switching from normal linear products to circular economy products. Structural equation modelling analysis was conducted using data collected from 486 higher education students. These findings indicate that push factors (such as perceived environmental threats and greenwashing) have no effect on switching intentions, while pull factors (such as environmental awareness and green self-identity) positively affected switching intentions. Additionally, inertia had a direct effect on switching intention, while also moderating the relationship between perceived environmental threats, green self-identity, and switching intention. This understanding will help managers develop strategies to retain consumers effectively through products of circular economy.
Keywords: Circular Economy Product, Perceived Environmental Threats, Greenwashing, Green Self-Identity, Push-Pull-Mooring (PPM)
THE EFFECT OF MANAGERIAL ABILITY ONSTOCK PRICE CRASHES
- THE MODERATING EFFECT OFMANAGEMENT CHARACTERISTICS
羅進水
長榮大學財務金融系副教授
Chin-Shui Lo
Associate Professor, Department of Finance, Chang Jung Christian University
摘要
本文以效率契約與尋租理論兩種觀點，探討管理能力對於個股股價崩跌的影響。本文以台灣上市公司實證結果顯示，管理能力與股價崩跌風險有顯著的正相關，符合尋租理論 。本文進一步實證顯示基於競賽激勵，管理階層的薪酬對於管理能力與公司股價崩跌風險之關聯性有正向調節效果。基於利益收斂觀點，經理人持股比率對於管理能力與股價崩跌風險之關聯性有負向調節效果。最後本文實證發現過度投資在管理能力與公司股價崩跌風險之關係具有中介效果。本文實證結果說明管理能力也有損害投資人財富的負面影響。
關鍵字：管理能力、股價崩跌、高管薪酬
ABSTRACT
This research examines how managerial ability affects firm-specific stock price crashes based on efficient contracting and rent-seeking theories. According to data from listed companies in Taiwan, the study finds a significant positive relationship between managerial ability and crash risk, supporting the rent-seeking theory. It also shows that tournament-based managerial compensation positively moderates the relationship, while managerial ownership negatively influences it. Moreover, over-investment is identified as a mediator in this relationship. In summary, the findings highlight that managerial ability may also have a detrimental effect on investor wealth.
Keywords: Managerial Ability, Stock Price Crash, Executive Compensation
THE RELATIONSHIPS AMONG SERVICE INNOVATION,PRICE PROMOTION,
AND USAGE INTENTIONTHE MEDIATING EFFECT OF SERVICE QUALITY
AND CUSTOMER SATISFACTIONA CASE STUDY OF TAIWAN RAILWAY
李幸哲
國立嘉義大學企業管理研究所博士候選人
廖彩雲
國立嘉義大學企業管理學系暨研究所教授
吳韋賢
國立嘉義大學企業管理研究所碩士
Hsin-Che Lee
Ph.D. Candidate, Department of Business Administration,
National Chiayi University
Tsai-Yun Liao
ProfessorDepartment of Business Administration,
National Chiayi University
Wei-Xian Wu
Master,Department of Business Administration
National Chiayi University
摘要
企業為了提高消費者購買意願，以達到業績目標，採用價格促銷是最為普遍的模式。然而，如果某一產品處於經常性的價格促銷之下，會影響消費者對於產品的既定評價。因此，服務創新的理念與經營策略逐漸受到重視，企業重視服務創新不僅能取得競爭優勢，並可藉此提升服務品質進而與消費者建立長久且良好的關係，進而提高購買意願。本研究針對臺鐵近年來導入服務創新提升服務品質後，及探討價格促銷對於提升旅客搭乘意願 購買意願 的影響；建立因果關係的研究假說及研究架構，並以結構方程模式（ Structural Equation Modeling , SEM ）驗證。本研究以一年內搭乘過臺鐵的旅客為調查對象，採用網路問卷的調查方式，以便利抽樣法發放，有效問卷回收總數為 407 份。本研究結果顯示服務創新對服務品質有正向影響，服務品質對顧客滿意度有正向影響，價格促銷對服務品質與顧客滿意度皆有正向影響。價格促銷會透過顧客滿意度之中介效果影響搭乘意願；然而服務創新必須透過服務品質之中介效果提升顧客滿意度後，繼而增加搭乘意願。本研究最後提出結論與管理意涵。
關鍵字：服務創新、價格促銷、服務品質、顧客滿意度、搭乘意願
ABSTRACT
Price promotions are commonly used by enterprises to stimulate consumer purchasing
intention and meet sales targets. However, frequent sales promotions can risk demotivating customers' perceived value of products. Therefore, there's been a growing emphasis on embedding the concept of service innovation into business strategies. By prioritizing service innovation, enterprises can attain a competitive edge, improve service standards, enhance positive consumer relationships, and amplify purchase intention. This study focuses on Taiwan Railways' adoption of service innovation in recent years, aiming to offer higher quality customer service and assesses the influence of price promotions on augmenting passengers' usage intention (pur chase intention). To achieve this, a research hypothesis and causality framework were established and validated using Structural Equation Modeling (SEM). The sampling method targeted passengers who used Taiwan Railways' services within the past 12 months, via an online questionnaire, resulting in 407 valid responses. The study's findings indicate that service innovation positively affects service quality, influencing customer satisfaction. Additionally, price promotions positively impact bothservice quality and customer satisfaction. There is evidence that price promotions influence usage intention through the mediating effect of customer satisfaction. However, service innovation must enhance customer satisfaction by improving service quality before it can stimulate usage intention. Finally, the study presents its conclusions and managerial implications.
Keywords:Service Innovation, P rice Promotion , Service Quality, Customer Satisfaction,
Usage Intention
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