回商管科技季刊目錄 Return
從理念到實踐-花蓮綠色餐廳經營挑戰與機會
FROM CONCEPT TO PRACTICE - CHALLENGES AND
OPPORTUNITIES FOR GREEN RESTAURANTS IN HUALIEN
陳皇曄
慈濟大學經營管理學系助理教授
Hwang-Yeh Chen
Assistant Professor, Department of Business Management,
Tzu Chi University
摘要
面對全球暖化與氣候變遷的挑戰，綠色餐廳強調環境友善與健康導向的經營方式，成為餐飲業轉型的重要趨勢。以花蓮地區三家蔬食餐廳為個案研究對象，透過深度訪談與實地觀察，採用高雄市政府「綠色友善餐廳」評鑑指標，從能源節省、環境保護、綠色安心飲食、綠色行動與永續經營五大構面，系統性評估其綠色實踐作為。結果顯示，三家餐廳皆達綠色餐廳基本標準，然而業者雖具有環保理念，仍受限於人力資源、財務負擔、市場規模與品牌推廣等挑戰。本研究建議餐廳可透過強化品牌形象、善用社群媒體、發展「產地到餐桌」價值主張、爭取綠色認證，並積極擴展年輕客群，以提升綠色競爭力與永續經營能力。此研究結果可作為中小型業者與政策推動綠色飲食之參考依據。
關鍵字：綠色餐廳、綠色餐廳評鑑、綠色消費、永續食材
ABSTRACT
Green restaurants, which emphasize environmentally friendly and health-conscious practices, have become a key trend in the food and beverage industry’s response to climate change. This study examines three vegetarian restaurants in Hualien, Taiwan, using a case study approach that incorporates in-depth interviews and field observations. The “Green-Friendly Restaurant Evaluation Indicators” developed by the Kaohsiung City Government were applied to assess five dimensions: Energy saving, environmental protection, green and safe food, green actions, and sustainable management. All three restaurants met the basic standards for green certification. However, they continue to face challenges such as limited staffing, financial constraints, small market scale, and insufficient brand visibility. The study recommends strategies including strengthening brand identity, utilizing social media, adopting farm-to-table practices, pursuing green certification, and targeting younger consumers. The findings provide useful insights for small businesses and policymakers seeking to support sustainable dining and promote the development of green restaurant practices.
Keywords: Green Restaurant, Green Restaurant Assessment, Green Consumption, Sustainable Food
RESEARCH ON USING PROJECT MANAGEMENT KNOWLEDGE TO BUILD
A SUSTAINABILITY REPORT ON ENTERPRISE ESG STANDARD ARCHITECTURE
張文政
中國文化大學國際企業管理學系副教授
中國文化大學ESG永續創新研究中心執行長
盧文民
中國文化大學國際企業管理系教授
中國文化大學商學院院長
Wen-Cheng Chang
Associate Professor, Department of International Business Administration,
Chinese Culture University
CEO, Center of ESG and Sustainability Research,
Chinese Culture University
Wen-Min Lu
Professor, Department of International Business Administration,
Chinese Culture University
Dean, College of Business, Chinese Culture University
摘要
本研究係透過專案管理的各項管理方法與工具，進行編制標準架構永續報告書，以解決目前市場永續報告書編制混亂、難以辨識是否符合國際準則、難以比較且難以閱讀之情況。本研究之主軸有二，首先建立永續報告書之標準架構，採用國 際規範之GRI、 SASB、 TCFD、 SDGs準則建立符合規範之目錄，建構國際規範索引，完全揭露其必要資訊，使讀者易於了解其內容，使 ESG永續報告書能夠符合高透明度、資訊充分揭露、風險評估、機會識別、法規遵循等目的。其二在於導入專案管理知識體系能有效率及有效能的管理。確認專案目標、專案範圍、進行內部及外部查核以展開活動，評估風險並提出應對措施，以確保在有限的人力、財力、物力資源的規劃下，使專案能如期、如質、如預算的達成專案目標。它將推動企業管理創新和發展，提高企業的整體管理水平和管理效率，同時也將有助於推動企 業的可持續發展和環境保護。在導入專案管理知識體系並在國際 ESG準則範圍內，以全新目錄架構展現，能顯著地為企業提供可持續發展效益之深遠影響。本研究的結果預期達期 ：(1)有序且清晰地標準化管理框架 ；(2)建立符合國際規範的永續報告書，展現企業在 ESG領域的成果和成就；(3)傳達企業執行短、中、長期的戰略與目標，使讀者易於瞭解；(4)通過持續監控和評估環境、社會和治理方面的影響；(5)促進企業與利害關係人之間的溝通和互動；(6)鼓勵企業積極應對環境和社會的挑戰，推動企業轉型和創新。這將有助於提高企業的整體素質和水平，使企業在未來的市場競爭中更顯優勢。
關鍵字：永續報告書、ESG、GRI、SASB、TCFD、SDGs、IPMA、專案管理
ABSTRACT
This study uses various management methods and tools of project management to compile a standard framework sustainability report to solve the current market situation of chaotic sustainability report compilation, difficulty in identifying whether it complies with international standards, difficulty in comparison and difficulty in reading. This study has two main axes. First, to establish a standard framework for sustainability reports, adopt the international standards of GRI, SASB, TCFD, and SDFs to establish a directory that complies with the standards, construct an international standard index, fully disclose its necessary information, make it easy for readers to understand its content, and enable ESG sustainability reports to meet the goals of high transparency, full information disclosure, risk assessment, opportunity identification, andregulatory compliance. The second is to introduce a project management knowledge system for efficient and effective management. Confirm the project goals and scope, conduct internal and external audits to carry out activities, assess risks and propose countermeasures to ensure that the project can achieve the project goals on time, with quality and within budget under the planning of limited human, financial and material resources. It will promote innovation and development of enterprise management, improve the overall management level and management efficiency of enterprises, and will also help promote the sustainable development and environmental protection of enterprises. Introducing the project management knowledge system and presenting it in a new directory structure within the scope of international ESG standards, it can significantly provide enterprises with far-reaching impacts on sustainable development benefits. The results of this study are expected to achieve: (1) Orderly and clear standardized management framework. (2) Establish a sustainable report that complies with international standards to show the results and achievements of enterprises in the field of ESG. (3) Communicate the short-term medium-term and long-term strategies and goals of enterprises to make it easy for readers to understand. (4) Through continuous monitoring and evaluation of environmental, social and governance impacts. (5) Promote communication and interaction between enterprises and stakeholders. (6) Encourage enterprises to actively respond to environmental and social challenges and promote enterprise transformation and innovation. This will help improve the overall quality and level of enterprises and make them more advantageous in future market competition.
Keywords: Sustainability Report, ESG, GRI, SASB, TCFD, SDGs, IPMA, Project Management
ADDRESSING MILITARY SILENCE - EXAMININGTHE ROLE OF
SELF-PROTECTIVE MOTIVATIONIN SHAPING WHISTLEBLOWING BEHAVIORS AMONG MILITARY PERSONNEL
張臺衞
國防大學管理學院資源管理及決策研究所教授
國立金門大學人文社會學院海洋與邊境管理學系兼任教授
Tai-Wei Chang
Professor, Graduate School of Resources Management and Decision Science,
Management College, National Defense University
Adjunct Professor, Department of Ocean and Border Governance,
National Quemoy University, Kinmen, Taiwan
摘要
在當前社會中，吹哨行為已成為揭露不當行為來源管道之一，有助於揭示隱藏的問題並促進社會公正，但同時也造成組織嚴重的傷害。面臨嚴峻敵情威脅，如何塑造一個包容幸福、公平的國軍職場環境更是不可或缺，為確保國軍整體戰力，如何有效致力於推動，讓部屬降低外部吹哨情事亦是軍事管理中的重要課題。本研究以保護動機理論提出一個整合性研究架構，透過國 軍官兵調查對象，採用兩階段問卷調查方式，共計回收 400份有效問卷，以結構方程模式及 PRCESS驗證國軍官兵吹哨行為機制模式，研究結果顯示，害怕與自我保護動機對內部吹哨與外部吹哨之間具有顯著正向積極的作用，且內部吹哨對外部吹哨具有負向積極的作用。這表明，當官兵能夠內部吹哨有效獲得解決時，將降低外部吹哨作用。另外，當提升國軍官兵組織公平知覺時，將有效降低或減緩內部吹哨及外部吹哨行為，由此得知，改善國軍官兵內部吹哨與外部吹哨行為，各單位應致力於營造友善的工作職場環境，優先提升組織內部的公平性與透明度，促進更開放 的溝通氛圍，強化部隊的信任和士氣，進而提升整體的運作效率與管理效能，建立包容幸福國軍職場環境。
關鍵字：保護動機理論、害怕、自我保護動機、內部吹哨、外部吹哨、組織公平知覺
ABSTRACT
In contemporary society, whistle-blowing has become a crucial channel for exposing misconduct, uncovering hidden issues, and promoting social justice. However, it can also inflict substantial harm on organizations. In the face of escalating threats, establishing an inclusive, fair, and supportive workplace environment within the national military is essential. To ensure the overall combat effectiveness of the armed forces, fostering effective internal reporting mechanisms and minimizing external whistle-blowing have become critical issues in military management. This study proposes an integrated research framework grounded in Protection Motivation Theory (PMT). Using a two-stage questionnaire survey, data were collected from 400 valid responses from military officers and soldiers. The analysis was conducted using Structural Equation Modeling (SEM) and PROCESS to examine the mechanism of whistle-blowing behavior. The results show that Fear and Self-Preservation Motive significantly and positively influence both Internal Whistle-Blowing and External Whistle-Blowing. Moreover, Internal Whistle-Blowing exerts a significant negative effect on External Whistle-Blowing, suggesting that when internal reports are effectively addressed, the likelihood of external whistle-blowing decreases. Additionally, enhancing Perceived Organizational Justice can significantly reduce both internal and external whistle-blowing behaviors. These findings underscore the importance of creating a friendly and inclusive workplace environment within military units-one that prioritizes fairness and transparency, fosters open communication, and strengthens trust and morale. Such efforts can improve operational efficiency and management effectiveness, ultimately contributing to the development of a resilient and supportive military workplace.
Keywords: Protection Motivation Theory, Fear, Self-Preservation Motive, Internal Whistle-Blowing, External Whistle-Blowing, Perceived Organizational Justice
THE AUTOMOBILE SERVICE INDUSTRY INTRODUCES
THE DIGITAL TRANSFORMATION CONSULTANT MODEL - TAKING ALL GOOD IMPORTED CARMAINTENANCE ALLIANCE TAOYUAN FACTORY
QING TONG AUTOMOBILE AS AN EXAMPLE
施依彤
朝陽科技大學企業管理系副教授
國立暨南國際大學諮商心理與人力資源發展學系博士生
張錦勝
朝陽科技大學企業管理系產業發展博士候選人
李冠宏
朝陽科技大學企業管理系碩士
I-Tung Shih
Associate Professor, Department of Business Administration,
Chaoyang University of Technology
Ph. D. Student, Department of Counseling Psychology and Human Resource Development,National Chi Nan University, Taiwan
Ching-Sheng Chang
Ph. D. Candidate, Department of Business Administration,
Chaoyang University of Technology
Guan-Hong Li
Master, Department of Business Administration,
Chaoyang University of Technology
摘要
本研究以歐固德進口車保養聯盟桃園廠慶通汽車公司為個案，從數位轉型顧問的觀點探討如何將數位化技術應用於汽車服務廠的方法。研究採用數位轉型顧問模式架構，目的包括透過數位化技術的應用，改善汽車服務廠的消費者體驗，例如線上預約系統、行動應用程式及顧客評價回饋機制，提供更便捷的服務，以及更有效率與效能的經營管理。此外，本研究深入探討了資料分析在汽車服務廠經營管理中的應用。讓廠商能更精確地理解消費者需求，最佳化經營策略，提供個性化的服務。同時，本研究亦聚焦於使用資料分析、應用人工智慧技術，來評估這些數位化轉型措施的行銷成效。不僅提高了服務品質，更能預測維修 需求，提供更優質的客戶支援。本研究管理意涵為汽車服務廠的數位化轉型提供了實際創新方法和策略。透過選擇適合的數位轉型教學理論、建立適應個案公司需求的商業模式、評估轉型準備成熟度，並建立執行數位轉型的架構，以支持企業的數位轉型。研究貢獻在於探討了汽車服務廠數位化轉型的創新方法和策略，並提供了顧問導入數位轉型顧問模式的指南，以實現企業的數位轉型目標。本文研究的目的是促進汽車服務廠在數位轉型領域中的專業發展，使其能夠在數位轉型的領域中具有競爭優勢，成為有利的參與者。具體而言，研究旨在提供相關策略 讓廠商能更精確地理解消費者需求，最佳化經營策略 和最佳實踐 透過數位化技術的應用，改善汽車服務廠的消費者體驗 ）），幫助汽車服務廠提升其在數位轉型領域的能力和專業知識，並培養其在數位轉型中所需的技能和能力。這樣的專業發展將使汽車服務廠能夠更好地應對數位轉型的挑戰，並在數位轉型領域中取得成功。
關鍵字：汽車服務廠、數位轉型、消費者體驗、顧問模式、教學理論
ABSTRACT
This study takes Qing Tong Automotive Company, a member of the All Good imported car maintenance alliance in Taoyuan, as a case study to explore how digital technologies can be applied to automotive service centers from the perspective of a digital transformation consultant. The study adopts a digital transformation consultant model with the aim of improving the consumer experience in automotive service centers. Through digitalization technologies such as online reservation systems, mobile applications, and consumerfeedback mechanisms, the study seeks to provide more convenient services and optimize business management. Additionally, this research delves into the application of data analysis in the operation and management of automotive service centers. This allows businesses to better understand consumer needs, optimize business strategies, and provide personalized services. Furthermore, the study focuses on evaluating the marketing effectiveness of these digital transformation measures through data analysis and the application of artificial intelligence technology. This not only enhances service quality but also enables the prediction of maintenance needs and the provision of superior customer support. The managerial implications of this study provide practical innovative methods and strategies for the digital transformation of automotive service centers. This involves selecting suitable digital transformation teaching theories, establishing business models that cater to the needs of the case company, evaluating the maturity of transformation readiness, and establishing a framework for implementing digital transformation to support the digital transformation of enterprises. The research contribution lies in exploring innovative methods and strategies for the digital transformation of automotive service centers and providing guidelines for consultants to introduce the digital transformation consultant model to achieve the digital transformation goals of enterprises.
Keywords: Automotive Service Center, Digital Transformation, Consumer Experience, Consulting Model, Teaching Theory
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