目　　錄

回商管科技季刊目錄

個人文化價值取向對員工創新行為的影響：以個人知識網絡為中介變項

THE IMPACTS OF INDIVIDUAL CULTURE VALUE ON
EMPLOYEE’S INNOVATIVE BEHAVIOUR: THE MEDIATING
ROLE OF INDIVIDUAL KNOWLEDGE NETWORK

張火燦

國立彰化師範大學人力資源管理研究所教授

劉淑寧

修平技術學院行銷與流通管理系助理教授

Huo-Tsan Chang

Graduate Institute of Human Resource Management
National Changhua University of Education

Shu-Ning Liou

Department of Marketing & Distribution Management
Hsiuping Institute of Technology


摘要

金融機構欲在個人理財市場中提昇競爭力，重要關鍵之一在於理財專員是否能積極表現出創新行為。本研究主要驗證員工個人知識網絡在個人文化價值取向和其創新行為間所扮演的中介角色，以問卷調查法對銀行、人壽保險業220 位理財專員進行研究，利用SEM 進行資料分析及假設驗證。結果發現，自我中心取向與集體中心取向皆對員工創新行為有正向影響，自我中心取向會透過網絡多樣性對員工創新行為產生正向的中介影響，集體中心取向則透過網絡關係強度對員工創新行為產生正向的中介影響。研究結果突顯員工個人知識網絡在員工創新行為議題上之重要性。

關鍵詞：自我中心取向、集體中心取向、個人知識網絡、員工創新行為

ABSTRACT

Responding to the uncertainty of global competition and environmental change organizations expect that employees to demonstrate innovation. This study explored the impacts of individual culture value on employee’s innovative behaviour, and the role of individual knowledge network as a mediating process. Based on the questionnaire survey from the fields of bank and insurance, and the structural equation model was conducted to test our hypotheses. The study results indicated that (1) idiocentrism and allocentrism had direct effects on employee’s innovative behaviour, (2) knowledge network diversity mediates the relationship of idiocentrism and employee’s innovative behaviour, (3) knowledge network relationship strength mediates the relationship of allocentrism and employee’s innovative behaviour. The research results indicated the importance of individual knowledge network to employee’s innovative behavior.

Keywords: Idiocentrism, Allocentrism, Individual Knowledge Network, Employee’s Innovative Behaviour

回目錄

再製造系統分析與建置之模擬研究​

THE ANALYSIS AND CONSTRUCTION OF A
REMANUFACTURING SYSTEM BY SIMULATION STUDY

郭財吉彭維民 黃敬書 張育銘

明新科技大學工程管理所

Tsai-Chi Kuo Wei-Ming Pen Jing-Shu Huang Yu-Ming Chang

Dept. of Industrial Engineering and Management
Ming Hsin University of Science and Technology


摘要

由於環境生態的惡化，世界各國已陸續通過嚴峻的環境保護法規，以防止環境的繼續惡化。而企業也為了能夠永續經營，紛紛針對自己所生產的產品加入綠色設計，其中包括：減少塑膠材料的使用、禁用含鉛、汞等有毒元素、增加產品再回收、與再製造之機會等。過去的研究，大多數都只針對產品的拆解與回收活動進行分析，對於拆解與回收的產品之再製造活動研究則較少探討。研究中所謂產品的再製造活動，包含：回收、拆解、再製造、重新組裝、和廢棄物處理等五項步驟，為使產品能夠重複使用，並減少廢棄物的數量和原生物料的消耗，以達到環境保護的目的。
本研究將建構一個完整的再製造生產模擬系統並進行分析。研究中，將以現有的製造生產環境為基本模式，並延伸建置產品回收後之再製造活動之各項流程，流程中包含再製品與新生產品之混合生產，並利用不同的生產排程方法予以調整拆解、及回收各項相關的變數。其研究的結果，將透過系統模擬所產生的資訊，同時考慮系統成本、平均流程時間、平均延遲時間、平均延遲訂單，和總完工訂單數等做為衡量之指標，藉此找到最合適的生產組合模式，並說明其可行的生產策略與建議，提供管理者做為參考之依據。

關鍵字：再製造、產品拆解、產品回收、生產排程
 

ABSTRCT

Because of the deterioration of ecological environment in the world, many countries have already passed stringent laws to protect the environment. For long-term competition enterprises are continuously adopting green design for their products, including: reduction of the use of plastic material, prohibition of the use of poisonous elements e.g. Pb and Hg, and product recycling and remanufacturing.
In the past, many researches have focused on product recycling and disassembly. However, the remanufacturing issue is less explored. Remanufacturing involves issues for recovery, such as recycling, disassembly, remanufacturing, reassembly, and disposal. In order to achieve environmental protection objective, remanufacturing can reuse products, and reduce wastes and consumption original biological material.
The purpose of this research is to analyze a remanufacturing system by simulation study. An existing production environment is extended to accommodate the remanufacturing process. It allows different scheduling methods as well as recycling and disassembly parameters.
The simulation results are analyzed based on five performance measures including total complete order, system cost, mean flow time, mean lateness time, and mean tardy job. The analysis results show conditions for designing remanufacturing systems and support a manager’s decision making when consider remanufacturing processes.

Keyword: Remanufacturing, Product Disassembly, Product Recycling, Product Recycling

回目錄

善因行銷、品牌關係與品牌評價之因果關係探討：以銀行業為例
CAUSAL RELATIONSHIP AMONG CAUSE-RELATED MARKETING,
BRAND RELATIONSHIP AND BRAND EVALUATION: THE CASE OF BANKING INDUSTRY

陳澤義

國立東華大學管理學院代理院長
國際企業學系教授兼系主任

廖淑娥

銘傳大學管理研究所碩士

Tser-Yieth Chen

Dean, college of Management
Professor & Chairman, Department of International Business
National Dong-hua University

Shu-E Liao

Master, Graduate School of Management
Ming Chuan University


摘要

品牌對企業而言是一項無形，但卻是極為重要的資產，企業想要成功且永續的生存，品牌的經營是不可或缺的關鍵因素。故本研究旨在探討品牌識別、善因行銷分別與品牌形象以及品牌關係之間的關係，並進一步發掘品牌識別與善因行銷透過品牌形象與品牌關係對品牌評價的影響。本研究以銀行產業為實證產業，主要使用LISREL作為統計分析方式，結果發現：品牌形象的建立主要依靠善因行銷的宣揚；藉由品牌識別的傳遞，可以形成緊密品牌關係；成功品牌評價，必須藉由緊密品牌關係來打造。本研究之結果可作為銀行業品牌經營者，在制定行銷策略時之參考以及協助業者如何建構品牌評價之依據，因為現今銀行業競爭激烈，此將有助於銀行維持顧客及擴大市場。另一方面，本研究結果也可協助學者深入研究其他產業的品牌策略擬定。

關鍵詞：品牌識別、善因行銷、品牌形象、品牌關係、品牌評價、銀行業
 

ABSTRACT

Brand is an invisible and import asset for any company. Companies hope to survive permanently and successfully; operating brand is an indispensable key factor. Thus, this study elucidates how cause brand identity, cause-related marketing, brand image and brand relationship are interconnected, and then explores the influence of brand image and brand relationship on brand evaluation. The study takes the banking industry as an example, and use LISREL as a main statistic method; the results of study are as the following: setting brand image depends on cause-related marketing; brand identity can build up close relationship of brand; close brand relationship can create a successful brand evaluation. The results of this study can be taken by the brand manager of banking industry to formulate marketing strategies. Besides, the results also can assist scholars to investigate brand strategies in other industry.

Keywords: Brand Identity, Cause-Related Marketing, Brand Image, Brand Relationship, Brand Evaluation, Banking Industry

回目錄

波動性模型之評價與避險​

VALUATION AND HEDGE OF THE VOLATILITY MODELS

王毓敏

國立嘉義大學管理研究所副教授

楊嘉銘

國立雲林科技大學財務金融系博士班

謝志正

國立政治大學財務管理學系博士班

林芝榕

國立嘉義大學管理研究所碩士

Yu-Min Wang

Graduate Institute of Business Administration
National Chiayi University

Chia-Ming Yang

Department & Graduate Institute of Finance
National Yunlin University of Science & Technology

Chih-Cheng Hsieh

Department of Finance
National Chengchi University

Tzu-Jung Lin

Graduate Institute of Business Administration
National Chiayi University


摘要

本文以台股指數選擇權為對象，使用歷史波動性模型、隱含波動性模型、EGARCH（1,1）模型及平滑後的歷史波動性模型，來探討不同波動性模型的評價誤差與避險績效，並分析造成評價誤差的原因。本文的實證發現，在評價誤差方面，整體而言，隱含波動性模型對買權及賣權的評價誤差最小，隱含波動性模型之理論價格低估了市場價格；而歷史波動性模型、EGARCH（1,1）模型及平滑後的歷史波動性模型之理論價格則大多高估了市場價格；接著，在評價誤差與金融特性關係方面，各波動性模型之評價誤差與價內價外程度、股價指數報酬率、股價指數波動性、距到期日及無風險利率等因素，大多具有顯著的線性關係。最後，在避險誤差方面，當其他條件不變下，距到期日天數越短者，其避險誤差越小。整體而言，避險期間對避險誤差的影響並不一致，而採delta 動態避險策略時，隱含波動性模型之避險績效最佳。

關鍵詞：GARCH、歷史波動性、隱含波動性、平滑後的歷史波動性、台股指數選擇權。
 

ABSTRACT

This study compares the valuation errors and hedging performances of historical volatility model, implied volatility model, EGARCH（1,1） model and Ad hoc BS model for the Taiwan Index Option（TXO）. First of all, the valuation errors in TXO of the BS-IV model are the smallest among all volatility models. In the whole, the BS-IV（implied volatility）model underprices the market value, BS-HV（historical volatility）, BS-EV（EGARCH（1,1））and Ad hoc BS model overprice the market value respectively. Next, there exist the linear relationships between the valuation errors and moneyness in TXO mostly. At last, in view of hedging errors, the other thing being equal, the shorter is the maturity, the smaller is the hedging error. On the whole, the impacts of the hedging periods on the hedging errors are not consistent. Adopting the delta dynamic hedging strategy, the hedging performances of the implied volatility model are the best ones.

Keywords: GARCH, Historical Volatility, Implied Volatility, Ad hoc B-S, Taiwan Index Option.

回目錄

公司治理機制與初次上市櫃公司承銷價低估關聯性之研究

CORPORATE GOVERNANCE AND THE UNDERPRICING OF
INITIAL PUBLIC OFFERINGS

邱垂昌

國立彰化師範大學會計學系副教授

黃怡婷

國立彰化師範大學商業教育學系

Chei-Chang Chiou

Associate Professor, Department of Accounting
National Changhua University of Education

Yi-Ting Huang

Department of Business Education
National Changhua University of Education


摘要

「公司治理」，是近幾年來多數企業重視的議題，主要是因國際經濟環境變化劇烈，對於整體企業監控制度產生相當之影響。本研究主要探討公司治理機制中董事會組成與股權結構兩部分對初次公開發行公司（Initial Public Offers，IPOs）承銷價低估之影響程度。研究對象為台灣新上市上櫃公司，研究期間為2003至2005年。
本研究實證結果顯示僅有大股東持股比率等公司治理機制顯現與IPOs承銷價低估呈顯著負向相關。整體而言，完善的公司治理機制，似乎對解決IPOs資訊不對稱現象與代理問題幫助不大，因而未能有效降低承銷價低估幅度。最後，根據研究結果彙整建議，供後續研究者、企業以及政府機關作參考。

關鍵字：公司治理、初次公開發行
 

ABSTRACT

Since the international economic environment changes violently, issues on corporate governance are gradually getting more attention. This study investigated the effects of the components of corporate governance such as the composition of board of directors and the structure of equity on the underpricing of initial public offerings（IPOs）. The sample of this study consists of 235 companies engaging in IPOs from 2003 to 2005.
The empirical results showed that only the holding rate of equity of large stockholders has a significant effect on the underpricing of IPOs. As a whole, well corporate governance is not considerably helpful for reducing information asymmetry and agency problem, and cannot contribute to reduce the underpricing of IPOs. This study further gave some useful suggestions for academic and industrial circles based on the results of this study.

Keywords: corporate governance, initial public offerings.
 

回目錄