|
一、 |
丁誌魰、何政州、黃俊瑋 |
|
|
二、 |
王世昌、張作為 |
|
|
三、 |
李佩熹、童超塵 |
|
|
四、 |
張火燦、李安悌、劉淑寧 |
|
|
五、 |
耿 筠、翁順裕、陳宥杉、張彥輝 |
|
使用倒傳遞網路預測虛擬通路之消費者行為－以Yahoo!奇摩拍賣為例 Using BPN to Predict the Consumer Behavior of the Virtual Channel: An Example of Yahoo! Kimo Auction 丁誌魰 南華大學管理科學研究所副教授 何政州 黃俊瑋 南華大學管理科學研究所 Chih-Wen Ting Associate Professor, Graduate Institute of Management Sciences Nanhua University Cheng-Chou Ho Jyun-Wei Huang Graduate Institute of Management Sciences Nanhua University 摘要 由於網際網路的基礎建設逐漸完善與教育普及下，國人對於網際網路的使用頻率與使用方式有大幅度改變，而本來在國外盛行的網路拍賣，也逐漸被國人接受，也有許多人在網路上再創事業高峰，但因虛擬通路存在匿名性，所以對於顧客忠誠度方面上，不像實體通路般能夠準確掌握，而本研究乃是先透過文獻探討實體通路上影響忠誠度之構面，並利用前測印證是否適用於虛擬通路，進而使用倒傳遞類神經網路來預測顧客在於忠誠度上的表現，以提供賣場經營者訊息，使其能針對其販賣產品特性選擇顧客群進行行銷，以達資源配置效率，在本研究發現到透過類神經網路進行之預測結果有相當高的正確度，足以給予賣場經營者在顧客關係管理上有效的訂定策略依據。 關鍵字：倒傳遞類神經網路、關係行銷、預測、忠誠度 |
|
ABSTRACT Under impacts of the maturity of Internet infrastructure and the increasing knowledge and understanding, the residents in Taiwan have largely changed the frequency and the ways of utilizing Internet. Moreover, online auctions have become widely accepted, and many of sellers on Internet auction begin to create considerable profits as well. Yet, to precisely assess customer loyalty online is much more difficult because of the anonymous nature on the Internet. Hence, we first discuss the dimensions which will influence customer’s loyalty over the physical distribution channels, and testify the suitability of these dimensions in the virtual distribution channels. Subsequently, Backpropagation Neural Network（BPN）will be applied to forecast customer’s loyalty and to provide useful information to the sellers. We expect the results can help the sellers better segment their customers and allocate the capital more efficiently. In this study, we conclude that BPN forecasting provides a tool with great precision in helping CRM and forming marketing strategy in customer’s loyalty forecasting through applying BPN. Keywords: Backpropagation Neural Network, relationship marketing, prediction, loyalty
|
|
AN AUTOMATED NEGOTIATION MODEL FOR E-MARKETPLACE IN THE AGENT-BASED COMMERCE ENVIRONMENT 王世昌 龍華科技大學企業管理系 張作為 龍華科技大學工業管理系 Shih-Chang Wang Department of Business Administration Lung-Hwa University of Science and Technology Tso-Wei Chang Department of Industrial Management Lung-Hwa University of Science and Technology 摘要 由於電子市集的逐漸普及，傳統商業行為模式也隨之改變，使得交易能不受時間及空間的限制，開創出新的商機。本研究針對以智慧型代理人為基礎的電子商務應用環境下，提出一電子市集交易協商模式，交易雙方只須賦予代理人交易目標，智慧型代理人即可自動進行配對、議價協商的工作。首先，市集中的配對代理人會從多個買方及多個賣方代理人的交易目標中，找出成交機率較高的一組代理人進行配對後，再由配對成功的買賣雙方代理人透過其效用函數、讓步策略、堅持策略及提案策略等所組成的協商策略，進行議價協商。如此，不僅可提高電子市集的成交量及運作效率，亦可節省買賣雙方的時間與人力成本，使其能儘快達成交易、滿足所需。 關鍵字：電子市集、智慧型代理人、協商模式 |
|
ABSTRACT The purpose of this study is to develop an agent-based negotiation model for e-Marketplace. The framework of the model is composed of two phases. In the first phase, an agent called Match Agent that establishes a match between Buyer Agents and Seller Agents from the agent pool of the e-Marketplace, according to the similarity of the two parties in their trading objectives. In the second phase, the process of online negotiation, a negotiation contract of trading prices mutually acceptable to self-interested parties’ acquaintance will be achieved, according to individual agent’s negotiation strategy while encountering conflicts over pricing settlements. The results indicate that the performance and the volume of business transactions in the e-Marketplace are better than traditional marketplace. Therefore, the transaction can be accelerated and the satisfaction for both transaction parties can be improved through the operation of the model. Keywords: e-Marketplace, intelligent agent, negotiation model
|
|
AN EOQ MODEL FOR ITEM WITH WEIBULL DETERIORATION AND EXPONENTIAL DEMAND 李佩熹 國立雲林科技大學工業工程與管理所博士生 童超塵 國立雲林科技大學工業工程與管理所副教授 Pei-Hsi Lee Ph.D. student, Graduate School of Industrial Engineering and Management National Yunlin University of Science and Technology Chau-Chen Torng Associate Professor, Graduate School of Industrial Engineering and Managemen National Yunlin University of Science and Technology 摘要 適當的存貨量可以避免不要的浪費和降低成本支出，經濟訂購量將有助於存貨量的管控。許多的研究，損耗性商品的經濟訂購量模式大都假設損耗率和需求率為線性或者常數，但實際上，兩者都可能隨時間改變而呈現曲線關係。此方面的相關研究，過去曾假設損耗率為韋伯失效率或者指數需求率來建構經濟訂購模式，但並未在同一個模式中同時被考慮。在本研究中，我們假設損耗率為韋伯失效率函數和指數需求率情況下，建構不允許缺貨的經濟訂購量模式，並舉三個例題分別說明損耗率為遞減、常數和遞增三種情況下的經濟訂購量決策。 關鍵字：經濟訂購量、損耗性商品、韋伯失效率、指數需求 |
|
ABSTRACT To reduce the inventory cost, economic order quantity（EOQ） is frequently determined to maintain the required inventory level. Most researches assume a linear or constant deterioration and demand in developing EOQ model. Some research considered a time dependent model under either a Weibull deterioration or an exponential demand assumption. In this research, we propose an EOQ model without shortage by considering a Weibull deterioration and an exponential demand situations simultaneously. Examples with different deterioration rate（increase, constant, decrease）are given to illustrate our proposed EOQ model implementation. Keywords: economic order quantity, deterioration, Weibull failure rate, exponential demand
|
|
THE EFFECTS OF LEADERSHIP AND TEAM IDENTITY ON TEAM INNOVATIVE BEHAVIOR：THE ROLE OF SELF-MANAGING BEHAVIOR 張火燦 國立彰化師範大學人力資源管理研究所 李安悌 國立勤益科技大學企業管理系 劉淑寧 修平技術學院工業管理系 Huo-Tasn Chang Graduate School of Human Resource Management National Changhua University of Education Andrea Lee Department of Business Administration National Chin-yi University of Technology Shu-Ning Liou Department of Industrial Management Hsiuping Institute of Technology 摘要 團隊創新有助於企業開創新的市場契機，故團隊創新行為的發展便顯得相當的重要。本研究旨在探討團隊認定、領導型態、團隊自我管理行為與團隊創新行為之間的關係。本研究以問卷調查法對台灣製造業進行研究，採用區段迴歸和階層迴歸方法分析資料，探討團隊自我管理行為對團隊認定和團隊創新行為的中介影響，及領導型態團隊認定和團隊自我管理行為的調節影響。結果發現，團隊自我管理行為對團隊認定與團隊創新行為有中介影響、團隊認定及領導型態對團隊自我管理行為有正向影響、領導型態會強化團隊認定對團隊自我管理行為的正向影響。本研究結果凸顯企業制定團隊認定策略、發展團隊自我管理行為和適合的領導型態之重要性。 關鍵字：團隊認定、領導型態、自我管理行為、階層迴歸分析、區段迴歸分析。 |
|
ABSTRACT The objective of this research was to explore the relationship among team identity, team leadership, and team innovative behavior. This study, based on the questionnaire survey from the industrial field, used hierarchical multiple regression analysis to examine team leadership as a moderator variable between team identity and team self-managing behavior and team self-managing behavior as a mediating variable. This study results indicated that (1) team self-managing behavior mediated the relationship between team identity and team innovative behavior (2) team identity and team leadership had direct effects on team self-managing behavior, and (3) team leadership moderated the relationship between team identity and team self-managing behavior. This research result indicated the importance of the roles of team identity and team self-managing behavior in the team innovative behavior. Keywords: team identity, leadership, self-management behavior, hierarchical regression analysis, block regression analysis
|
|
THE BENEFIT ASSESSMENT OF THE TECHNOLOGY TRANSFER AWARDS OF UNIVERSITIES IN TAIWAN 耿筠 國立雲林科技大學企業管理系 翁順裕 德明財經科技大學財務金融系 陳宥杉 國立雲林科技大學企業管理系 張彥輝 和春技術學院行銷管理系 Yun ken Department of Business Administration National Yunlin University of Science and Technology Shun-Yu Weng Department of Banking and Finance Takming University of Science and Technology Yu-Shan Chen Department of Business Administration National Yunlin University of Science and Technology Yen-Hui Chang Department of Marketing and Distribution Management Fortune Institute of Technology 摘要 大學為人力資源的重鎮，各國無不積極動員大學之研究能力，以提升國家與企業的競爭力。在諸多激勵大學提昇研究能力的政策中，技術移轉是其中重要的一環。技術移轉是企業取得外部技術，並建立競爭優勢與分散風險之有效方法之一。國科會於「科學技術基本法」頒佈實施後，便積極實施以績效導向的獎補助措施，希望協助各大學規劃建立研發成果的推廣制度暨技術移轉之機制，並加速研發成果的運用並移轉給產業利用。數據顯示政府的經費支持，對政府科技政策的落實，以及提供廠商外部技術來源，扮演非常重要的角色。本研究是國科會於2001年施行對大學之技轉業務補助後的第一次系統性調查。本研究目的主要協助國科會瞭解目前國科會獎補助各學校推動技術移轉事務的實際成效，並藉此項調查工作，瞭解各校對於國科會目前政策上的評論與具體建議，與提出國科會可能努力與修改的方向。 關鍵字：技術移轉、獎補助機制 |
|
ABSTRACT University is the main base of human resources. In order to enhance the competitiveness of nation and enterprises, many countries actively raised the research capabilities of their universities. Technology Transfer is one of efficient way to gain technologies. This study was sponsered by the National Science Council. The purpose of this study is to investigate the benefits of technology transfer awards since the National Science Council started to support universities from 2001, and to understand the results of awards in current stage. The suggestions and conclusions of this study may provide to National Science Council for making policy in the future. Keywords: technology transfer, reward system |
商管科技季刊 
回首頁
網站導覽
會員服務
聯絡我們
